Be the Movement: How to become a part of a bigger story
Last year, three young moms felt stirred to become a part of a bigger story. Born out of a shared knowledge and concern about the world water crisis, Sally, Leslie and Cara imagined tangible ways that they could play a part in truly helping. Time together each week at the soccer field where their kids play together fostered the idea that was to become their step to action.
Recognizing their community of little athletes and their parents, they designed and created water bottles to sell to their friends and friends of friends and everyone at the soccer field. On each water bottle was printed the simple message, "This bottle helped bring clean water to a village in Rwanda," (based on Blood:Water's highlighted work being done there at the time). They would give the money from the sales of each bottle to Blood:Water, and if every water bottle they ordered sold, they would raise enough to help complete an entire water project in a Rwandan community.
As the project took off, they even welcomed other moms and friends to help to sell some alongside them. The entire effort was solely relational - neighbor-to-neighbor, with the girls telling friends, "We don't have a website, a storefront, or even an official name. This is a boxes-in-the-basement, selling out-of-the-trunk-of-our-cars kind of effort."
Taking something you're naturally involved in (i.e. the kids' soccer games) and using that as a connection point to engage your community in creative social action is exactly at the heart of what a great grassroots campaign is all about. How you will take what you Know to Love other people is the question and the call to action behind Blood:Water's Be the Movement Campaign.
"We knew the issue is basic, yet expansive: the lack of clean water is killing people daily. While we didn't feel called to pack up our families and move across the world to start digging wells, we knew that we had resources in our little pockets of Nashville that could make an impact in communities across the globe."
As the project took off, they even welcomed other moms and friends to help to sell some alongside them. The entire effort was solely relational - neighbor-to-neighbor, with the girls telling friends, "We don't have a website, a storefront, or even an official name. This is a boxes-in-the-basement, selling out-of-the-trunk-of-our-cars kind of effort."
Find out how you can create an effort like Sally, Leslie and Cara by visiting www.bloodwatermission.com/bethemovement
"The Concept of Neighbor is Changing."
***Want your own Blood:Water water bottle? (Wow, say that 5x fast!) Check out our store HERE and consider getting one to take part in this year's 40 Days of Water starting March 9th.





Blood:Water Mission is focused on transformation, and this is your opportunity to join the discussion with your comments on stories and reports. With that in mind, we simply ask you to
Blood:Water Mission reserves the right to refuse to post any comments based on these criteria and basic principles.
For specific BWM questions and requests involving projects and other things such as volunteering and fundraising please contact our office or email bloodwater@bloodwatermission.com